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Revolutionising Mobility for an Aging Society
In a rapidly aging society, Toyono Town has pioneered a transformative approach to public transportation, showing that inclusivity in mobility is both possible and necessary. Through a newly introduced demand-responsive transit (DRT) system, Toyono has created a Public On-Demand Transport service where elderly residents no longer have to rely on distant bus stops, long waits, or costly alternatives like taxis. Instead, they enjoy access to affordable, on-demand rides that come right to their doorstep, ensuring their independence and mobility within the community. Yet, what stands out isn’t just the technology—it’s the collaboration that’s brought this vision to life, as residents, local groups, and officials have come together to create a model of community-supported transit.
Rethinking Transportation for Older Generations

Historically, transportation in rural and semi-urban areas faced challenges in providing frequent, accessible services, especially during off-peak hours when elderly residents are most likely to travel. For many seniors, missing a bus could mean waiting long hours or depending on taxis, a prohibitively expensive option for everyday use. Toyono’s Public On-Demand Transport changes this by providing flexible, affordable rides that are responsive to real-time needs. This adaptive transit service redefines how communities can support aging populations, creating a transit model that’s not only practical but sustainable for the long term.
Community Collaboration: A Key to Success

Success Case Study of a Public On-Demand Transport
A central part of Toyono’s success lies in the support and involvement of its residents. Recognising that seniors might need help transitioning to app-based booking, local students volunteered to assist elderly passengers in navigating the technology. For those who still prefer to book rides over the phone, a call center was established and staffed by local mothers, providing a familiar voice on the other end of the line and offering job opportunities that benefit the community. In this way, the project not only meets mobility needs but also fosters meaningful connections and economic opportunities for various members of the community.
National Recognition and a Model for Aging Communities
The national government has recognised Toyono’s achievement, with representatives from the Ministry of Economy, Trade, and Industry (METI) observing the program firsthand. Supported by Japan’s Digital Garden City Nation initiative and in partnership with Hankyu Bus, one of Japan’s leading transit providers, Toyono’s Public On-Demand Transport program is now considered a model for other communities facing similar demographic shifts. As Japan’s population continues to age, Toyono’s success offers a scalable, adaptable solution for transit that reflects both compassion and innovation.
A Blueprint for Sustainable, Community-First Transit Solutions

Toyono’s experience offers a powerful lesson for other cities and towns adapting to aging populations: sustainable solutions require more than just new technology. They require community spirit, a willingness to embrace new approaches, and the understanding that mobility is a shared responsibility. As other communities look to address similar challenges, Toyono stands as a hopeful example of what’s possible when we come together, with a shared commitment to creating accessible, dignified mobility options for everyone. It’s a blueprint for a future where transportation doesn’t just move people—it connects, empowers, and respects them.
Further Reading Links
https://finance.yahoo.co.jp/news/detail/847682ece655244d1491878c24e7427dbf065f6c
https://prtimes.jp/main/html/rd/p/000002074.000005179.html
https://www.asahi.com/articles/ASRD27G7RRD2PPTB002.html

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